Why Size DOES Matter, Baby

Ever meet someone who talks and talks and talks and goes on for what seems forever? For some reason when people are like this, they are REALLY like this — meaning, they won’t go on a little bit — they’ll go on pretty much forever, filling up whatever air time you give them, until you (often rudely) have to cut them off.

And THAT’S what the REAL problem is when you’re talking about long copy. People think long copy is bad — and it is, when your copy goes on forever like the babbling moron I just described to you. Filling up the air with thousands of words and saying nothing is a cardinal sin in my book.

But outside of this, long copy, with LOTS of good solid information, a riveting story, a sweet offer, and serious bullet points bursting with benefits and solutions… frankly — this can’t be beat. See, it’s not really an issue of long copy versus short copy, it’s really an issue of “completely spilling the beans in a compelling and persuasive way”… versus “boring the shit out of someone.”

And when you look at it this way, this makes a lot more sense, now doesn’t it?

Just remember this — if you sent a salesperson out to pitch your stuff, you probably wouldn’t tell him to “keep it under 25 words or less”… and you also probably wouldn’t suggest, “Hey — you’ve got an hour — don’t shut up for all 60 minutes of it” either, now would you?

So the real issue is relevancy, not length.

And on that note, it’s about time… for me… to skedaddle.

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Now go sell something, Craig Garber

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