Here are a few trends to think about in between now and 1pm Eastern time, when my Seductive Selling Marketing Hour For Entrepreneurs Radio Show airs live. Make sure you call in (Toll Free 1-866-613-1612, or International 001-858-268-3068) with questions and listen in live at http://www.kingofcopy.com/ssradio, or e-mail your questions in to me at radio@kingofcopy.com
Check this out:
· According to AC Nielsen, the ratings company, 2 out of every 10 Americans have NO spare cash. I don’t know about you, but I do everything in my power to ward off these guys like bug spray wards off mosquitoes at a picnic.
· Ever wonder why gift cards are so popular? Now even your local corner Walgreens sells gift cards from Circuit City, Best Buy, and even Blockbuster. This is because about $8 billion (yes, that’s billion with a “B”) a year is wasted on unredeemed gift cards — and… here’s the scary part: That represents 27.5% of all gift card sales made! This means more than 1 out of every 4 people who get gift cards, do nothing with them. (Believe me, if Starbucks is doing something, it ain’t because they’re nice.)
· If you are female and horny, then move to Alaska. See, Alaska has the highest ratio of men to women in the U.S., so your chances are better there. If you’re a guy who’s looking for love, then move to DC, where there are 11% more women than men. In general, nationwide there are 4% more women than men.
· This I found interesting: Entrepreneurs are more likely to sell their business more because of their age (57%) than anything else, like health or boredom. This means that a successful entrepreneur will only “quit” under his or her own terms, and only then, when they are pretty much forced to, or have decided “it’s time.” What the passionate successful entrepreneurs bring to their business — and to their lives — is absolutely unparalleled. To us, it’s not “working,” it’s doing what we love. If you’re not feeling like this, it’s DEFINITELY time to re-consider why you’re waking up every morning to do something you don’t like doing.
· And here’s another one you might find strange. Most online shopping in the U.S. happens during work hours, with the peak at 4pm. I would imagine this refers to business to consumer sales, primarily.
Don’t forget to tune in this afternoon. Be there, aloha.
Now go sell something, Craig Garber
P.S. This month’s Seductive Selling Newsletter will be mailed out the end of this week. Right on page one I’m going to show you what is one of the MOST common yet crippling marketing mistakes, and how to fix it. Making this mistake not only costs you sales, it completely and totally WASTES your time. Yet… it’s probably a mistake you’ve made many many times yourself. If you do NOT already subscribe, then take a free test-drive, right here: http://www.kingofcopy.com/ssnl
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