I’ve been watching a lot of older movies lately. Stuff from the late 60’s and early 70’s.
Not sure why I’ve been feeling so nostalgic, perhaps it’s watching my kids get old, perhaps I’m getting old, not really sure — but I’ll tell you one thing — it’s pretty “comfortable” regardless. Kind of like sitting down with an old friend you haven’t seen in a long time. You don’t have to struggle to get to know that person and you can just sit back and relax and “be yourself.”
Familiarity may breed contempt in a relationship, but not in a relationship with a movie.
So last night I got through about half of Steve McQueen’s “Bullit”. (I bought the McQueen box set on Amazon.) I always liked Steve McQueen and when I did some research on his background, I liked him even more. Apparently he grew up doing things HIS way, in spite of getting a very difficult start in life.
This is a model for success, in case you didn’t know that — as long as doing things YOUR way, means doing things that are legal, positive and productive — albeit perhaps a little unconventional.
Sadly, McQueen died at a young age of cancer, but boy did he leave a classic body of work behind him. He was also one of Hollywood’s leading “studs” of his era.
Anyway, at one point in time during the movie (which was made in 1968), Robert Vaughan (in his first role after just finishing The Man From U.N.C.L.E. series) turns around to Simon Oakland and says, “Boy, it must be tough raising kids nowadays.”
Now how many times have you heard that one? Doesn’t matter if it’s 1968 or 1978… and in fact, chances are out STANDING you’ll be hearing it in 2008, right?
The point is this: THINGS change… environments change… products and goods and services change… but people — and the things that keep them up at night and the things they WANT out of life — simply do not change. Keep this in mind when you’re speaking to your prospects and you’ll be all right.
Steve McQueen did it, and now so can you. Kick FEAR and self-sabotage right on its ass, right here: http://www.kingofcopy.com/science
Now go sell something, Craig Garber
P.S. In this month’s OFFLINE Seductive Selling Newsletter, you’ll see why you can be absolutely BRAIN-DEAD and still write an effective ad, by using Example #2 as your model. Test-drive this newsletter for free while this offer lasts, AND get a $1,391 Dollars worth of FREE Bonus gifts to boot, right here: http://www.kingofcopy.com/ssnl
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