The faster you get your prospects to take action, the sooner things happen. And the truth is, unless you come across the right person at the right time… few people will move unless they have some reason to take action now.
(Oh, and by the way, marketing that relies on “coming across the right person at the right time,” isn’t something I’d rely on if you want to feed your family.)
So here are 5 ways you can create scarcity and give a sense of urgency to the actions you’re asking your buyers to take:
1. In your headline, say things like “Urgent:”… “Important”… and “Hurry”
People respond the way you want them to respond — remember, things start at the top.
2. Only keep your offer open for a limited amount of time or periodically.
But stick to it!
3. Limit your offer to a certain number of goods or services available.
Sometimes harder to rely on, but still effective.
4. Include a short timeline for results in your offer, and typically in your headline as well.
As in, “Run 5 Miles – In 7 Days Or Less!”
Or… “Add 25 Pounds To Your Bench Press In The Next 30 Days Or Less!”
A big bold promise is always one of your most valuable tools.
5. Offer extra bonus gifts or additional value for those people who respond early.
If you’re doing this, make sure your offer is clear. I’ve seen presented many times, but more often than not, the offer is convoluted and confusing. So instead of boosting immediate sales, it suppresses overall sales because of the confusion.
Look, if you’re not making things happen for people… they won’t either. And using scarcity and urgency to give your buyers a reason to take action now… is one of the MOST reliable ways you can make things happen.
So get moving!
Now go sell something, Craig Garber
P.S. In Chapter 24, I even give you the secret formula for creating attention getting headlines, that’s PROVEN to put money in the bank since the dawning of direct-response marketing. (I first revealed this at my $5,000 Ad Writing workshop!).
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