The story of the beautiful old woman by the bay.

An elderly woman sat gently on the couch in the middle of her living room, overlooking the beautiful Nantucket bay.

It was now, in her last hours, she was having one final connection with those she loved so much. On the one had, she was filled with sadness over all the memories and loved ones she was leaving behind, but on the other hand, she knew she’d be joining her loving husband of 39 years, who’d passed just 6 months earlier.

And in this, she took comfort…

When you looked at the woman, even at her advanced age, and now close to passing, you could still see the vestiges of her beauty. Her once long blonde hair, was now grey, but still thick and strong.

And her eyes, although they now squinted, were the same shiny blue, sparkling in the sun. They were so lucid it was as if you could see the reflection of the waves splashing up against the rocks outside her window, when you looked at them.

And her figure, once the envy of many women, although now demure… was just as thin and lithe as it had always been.

Yes, she’d lived a great life, and now it was time to say goodbye to her sons and daughters, her grandchildren and even her friends and neighbors.

In her hushed but lovely voice, she spoke out one final time as she drew her last breath. Gently measuring her words, she said, “I have lived a long life, and I love you all so much. I regret nothing, and if you want the best advice I can give you, listen to an old lady when she says, ‘Regret nothing.’”

“See, you are not your mistakes. And there are few mistakes you will ever make, that truly have any long-term effects. However, the regret of not doing something will haunt you forever, and this is a mistake you can never fix.”

And with that, she was gone.

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A valuable lesson, hopefully one you won’t forget.

Second, remember that you can be the best copywriter in the world, but if you can’t make your prospect feel something in just a few paragraphs, then all your talent and any sales skills you have, are meaningless.

People buy based on emotion, period. Remember that.

Now go sell something, Craig Garber

P.S. The Holiday Issue of this month’s Seductive Selling Newsletter has 16 pages of marketing examples, and a holiday lesson for us all. Discover why it’s now being read in 12 countries world-wide, and test-drive it, free at: http://www.kingofcopy.com/ssnl

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