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There are only three components of your business, regardless of what you do for a living.
They are selling… making products (or developing your goods and services)… and generating leads. These are really the only three things you can do.
At least, they’re the only 3 productive things you can do, anyway.
And for the most part, you should spend an equal amount of time in each of these areas.
The nice thing about this is, when you analyze your business very simply — like this –it is very easy to identify where you’re lagging and need to spend more time.
So for instance, if you only have one item to sell, then obviously you need to spend more time creating products or finding products to sell from someone else. (Like doing a “JV” for example.)
If you’ve got a huge following and several products, and you’re still not earning a lot of money, well… then you need to spend more time selling or creating selling processes.
Like I said, when you look at your business this way, it becomes very easy to manage your time commitments, and very easy to pin-point your weaknesses.
Or not… it’s up to you.
Now go sell something, Craig Garber
P.S. Marketing Example 1 in this month’s Seductive Selling Newsletter is a simple 225 word sales letter that gets a flood of customers to bum-rush your store or business… and gets them in there, to buy!: Test-drive it free at: http://www.kingofcopy.com/ssnl (Make sure you watch the goofy video!)
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