Year: 2012
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IMPORTANT: One-question fast response needed
I’ll have something good for you later today, but right now, I have something really important to deal with: Can you please take two seconds to answer this one question for me. Thanks — we’ll speak later today, for sure. Now go sell something, Craig Garber P.S. I’ll let you know what’s going on with…
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Making Money Online: How much money makes you happy? Survey says…
Ever wonder “How much is enough?” Well, there was recently a study done on exactly this amount, and I’m willing to bet the number is a LOT lower than you probably thought. Read this interesting article, right here: And if you have any comments or want to discuss this, post your comments below. Now go…
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Direct-Marketing Strategies: Last day to get your hands on this: How to get money out of leads you can't convert
Today’s the last day to take your Free Trial of Seductive Selling, and get your hands on this month’s issue, PLUS all the bonus CDs, DVDs, and back-issues. Here’s what you’re missing: In this month’s “On My Nightstand Right Now” column: – A somewhat unusual “get in shape” book I’m putting through the paces –…
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Sales Letter Bullets – Sloppy mistakes that cost you orders:
Before we get started today, let me tell you that I’ll be releasing information for my upcoming Lead Generation & Client Attraction workshop in the next day or so, so keep your eyes opened for it. The workshop will be here in Tampa on Friday and Saturday, June 22nd & 23rd. Now let’s get to…
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Small Business Marketing: Interesting article, Google's reaction to facebook
I read a pretty interesting article recently, about how Google is responding to facebook’s deepening layers of communication. The big question is, since Google rules supreme in all matters related to search… is there any way they can put something out there and people will NOT respond to it? Let me know your reaction to…
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Real Estate Marketing Now Open 24 Hours: Webinar Replay Video Now "Up and Running"
We had a pretty serious glitch in the video programming over the weekend, and LOADS of people e-mailed me about this (thanks, by the way). Just a quick note to let you know the Real Estate Investor video, “How To Easily Attract Highly-Motivated Sellers” is now back up and running. Now go sell something, Craig…
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Direct Response Marketing: Seriously?
Can you please explain to me, why advertising like this exists? Not only am I unsure why this exists, but what are they advertising and why on earth would someone EVER look at this and make ANY kind of buying decision? Please give me your thoughts below, in the comments section. Now go sell something,…
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Real Estate Marketing: Want to get in front of more sellers?
Highly-motivated sellers who will line up and practically BEG you to take their properties? If you do, simply go to this web page, right now: http://kingofcopy.com/realestateinvestor/ I’ll send you a copy of a webinar I recently recorded that’s shows you a VERY simple way of getting in front of a virtual unlimited number of sellers.…
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Personality Marketing: 3 Ways to put personality into your writing
Well, well, well… what do we have here, today? Everyone wants to know how to put personality in their writing, right? You betcha. So let’s talk about three different ways to make this happen. 1. First things first — do you HAVE a personality to share? If you’re rather dull and boring, you’re in trouble…
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Real Estate Marketing – A post tax-day gift for any Real Estate Investors on my list:
Ever Wish You Could Get In Front Of More Sellers? Highly-motivated sellers who will line up and practically BEG you to take their properties? If so, simply go to this web page, right now. I’ll send you a copy of a webinar I recently recorded that’s shows you a VERY simple way of getting in…
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Copywriting Tips: Ever wonder why people put P.S.'s on sales letters?
“Absence of fear doesn’t make you brave, courage in the face of fear makes you brave.” Penn Jillette If you’ve ever read a long-form sales letter written using emotionally compelling “direct response style” sales copy… then chances are outstanding, the sales letter had at LEAST one P.S. But let me ask you something: Outside of…
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Conversion Strategy – How to close open loops for your buyers:
“The golden opportunity you are seeking is in yourself. It is not in your environment, it is not in luck or chance or the help of others — it is in yourself alone.” Orison Swett Marden If you’ve ever studied David Allen’s material on how to get organized, “Getting Things Done,” he often refers to…
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Copywriting – Read this only if you're a fan of TV's Mad Men:
“If a man has done his best, what else is there?” George S. Patton If you don’t watch Mad Men, then you should. It’s a show about a New York City ad agency, that takes place during the 1960’s. And not only is the scenery true to life, but many of the pop culture topics…
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Direct Mail Copywriting – Instantly boosts your direct-mail response rates:
“I never hated a man enough to give him his diamonds back.” Zsa Zsa Gabor O.K., here’s a quick one for today. I’m rushing out of here to go and pick some blueberries, actually. I love eating blueberries — they’re one of the best things you can eat, health-wise… they taste great… and when you…
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New Direct-Marketing Workshop – This is NOT an April Fool's Joke:
“You can’t build a reputation on what you are going to do.” Henry Ford I’m going to be putting on a workshop very soon. It will be fun, affordable and as usual, I’m going to over-deliver with some great content. If you think you’ll want to attend, then please complete this Survey – it will…
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Serendipity – The three questions that caused an immense shift in my business:
Please complete the survey below… and then, let the fun and games begin 🙂 Have a great weekend, Craig
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Emotional Direct-Response Marketing: What's your favorite brand name?
“It is far sweeter to escape, than to be merely free.” Andrew Corsello As you know, direct-response marketing is more results-driven trackable marketing that works NOW. Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the selling for you. For entrepreneurs and small business-owners like the…
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How To Make Maximum Money With Minimum Customers – Thanks for voting… here's the winner:
“To do great important tasks, two things are necessary: a plan, and not quite enough time.” Anonymous Thanks a lot for voting on the new cover design for my book. You know, if there’s one thing I’ve learned in the last 12 years of being involved with direct-response marketing, it’s that “You are not your…
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NEW Survey – Need Your Input, FAST! (only a few hours left)
“The man who starts out going nowhere generally gets there.” Dale Carnegie I’m considering having the cover of my book re-designed, and I’ve LOVE to get your opinion on it. Here are the new designs – and it’s also where you can vote on them Most people reading this, already have the book, but if…
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Simple ad example inside – how to sell benefits over features:
“A journey of a thousand miles begins with a single step.” Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example of selling benefits over features. The company sells all kinds…