Year: 2012
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Lead Generation Marketing: 3 Ways to reactivate old leads
An often overlooked, but very effective way of increasing sales — one that should really be part of your regular marketing funnels — is to reactivate your old leads. And here’s why: *********** ATTENTION: Current and prior customers ONLY *********** For starters, these people are familiar with you already. So their level of skepticism (as…
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Great Marketing: And she kept smiling the whole time
Wednesday, I got to experience something I haven’t been privy to, in a while. Here’s what happened: I went to the mall with Anne and we wound up in Nordstrom. Bought a nice shirt, grabbed a few things for Anne, and then we decided to go upstairs and have lunch at the restaurant right there…
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Lead Generation Marketing – How to sell NEW concepts they've never heard before:
From time to time, clients I’m working with are selling “new” concepts and products. Often this happens in the consulting business, where someone wants to share new ways of doing things… but it also happens when new technology, or when new products come out. Selling new things is always a challenge, because it violates the…
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Selling: 9 Things you MUST include with your offer:
I’m incredibly busy right now, with client copywriting projects and a new consulting program, on top of regular and ongoing consulting projects, as usual. And… with some luck on my side, I’ll also be bringing out one or two new products before the end of the year – one for sure, before the end of…
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Fifty Shades Of Gray: This message is Rated R
You know, there’s something really popular going on out there, and there are LOADS of opportunities to take advantage of it, from a marketing standpoint. But because it’s a little risqué… very few people are taking advantage of the leverage it can give them. *********** ATTENTION: Current and prior customers ONLY *********** No, I’m not…
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Headline split-test results revealed:
Last week, I ran a survey on a few headlines I developed. You saw 9 headlines, which were basically 3 different versions, of 3 different headlines. Here are the headlines: *********** ATTENTION: Current and prior customers ONLY *********** 7 Biggest Marketing Mistakes: Which one of them are YOU making right now? 7 Most Common And…
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Free Direct Marketing & Copywriting Interview
If you completed yesterday’s one-question survey — thanks. And if you haven’t, check it out now. I’ll post up the answers, as well as some of the comments, early next week. (Some of the comments are very interesting.) Results like this make things feel like less of a crapshoot. In the meanwhile… *********** ATTENTION: Current…
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How To Write A Compelling Offer: This one work?
Last week I had a post about the three things your offers need to have, to make them compelling. *********** ATTENTION: Current and prior customers ONLY! *********** Then there are offers like this biz opp banner at the top of this page. It’s been draped across a van that’s been sitting in a parking lot…
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Offers, How To Make An Offer: Does your offer make your reader salivate?
Last week I sifted through a few copy critiques, and there was one common recommendation I made on all three of them, and it had to do with the offer: *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious *********** If you really want to make your offer irresistible, it has to make…
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Direct Response Marketing – New live interview just posted: Listen here
I was out on vacation for a few days last week, and let me tell you — it was REALLY difficult to come back and start working, again. Relaxing is contagious. I had a few lazy days just sitting around looking at ducks. *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious ***********…
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How to become successful — or not: Read ONLY if you weren't that good in math
VERY interesting article in the New York Times recently, that’s causing quite a reaction – on both sides, actually: *********** Free, for current and prior customers and clients only: http://kingofcopy.com/curious *********** I’d love to get your take on this, and then have some open discussion on my blog about it. Me personally, I agree with…
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Copywriting Tips – How To Create An Offer: 3 Most CRITICAL Components Of Your Offer
Your offer is sort of like the chorus of a good song In the sense that, everything else you’re saying and doing, is all leading up to this one point. It’s the “climax” of your sales letter, in a sense, just like the chorus of a song. And there are three things you need to…
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Business Planning Mistakes: Why?
when you first get into business, your number one concern is to get paid. you believe “finding opportunity” is going to be your greatest challenge, and so you pretty much say “yes” to every opportunity you uncover, that can make you a few bucks. then, after a while, you suddenly come to the realization that……
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How to charge high prices: 3 Ways to charge more by showing you're offering "high quality"
if you want to sell high-priced items, then you have to show “high quality.” and that’s because price is only a problem in the absence of value. meaning, people don’t have a problem spending a lot of money on something, as long as they see the value in it so here are three things you…
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facebook marketing: what NOT to do
Drew Olanoff from the nextweb.com, wrote a great piece on facebook marketing, that I wanted to share with you. Check it out: *********** Completely eliminates practically every business obstacle that’s in your way Take this simple 3-question quiz and see if you qualify *********** And by the way, you can find the original article here:…
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Lead Generation Marketing: Free teleseminar – 11 Most Common And Costly Lead Generation Mistakes
Pay attention, this takes place this Thursday night from 8-9:30PM Eastern Standard time. There are 3 things I can truly lay claim to: One, writing one of the best direct-marketing strategy books published in the last 75 years, How To Make Maximum Money With Minimum Customers. Two, marrying a woman much better looking than I…
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On trust: How to answer the question, "Should I work with that guy or not?"
Interesting article in the New York Times recently, about how to trust a financial planner, right here: http://www.nytimes.com/2012/07/07/your-money/beware-of-fancy-financial-adviser-titles.html As you may know, I graduated college and became a CPA, and then got into sales. My last sales job I held was as a financial planner working for a national firm, and then I left to…
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Direct-Marketing Strategies: Hooray, you found a market — now what's next?
I have to be honest about something — I had such a relaxing weekend, it was difficult getting started today. Plus, it’s the summer time and my daughter’s home from school — so it doesn’t feel like “work” mode, if you know what I mean. Well, better late than never — I’m finally up and…
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Lead Generation Marketing: 4 Things about acquiring new leads online
Some interesting data released by one of the larger ad networks, recently: *********** Free for existing customers and clients only (Including amazon book sales): http://kingofcopy.com/curious *********** Check it out, right here — who’s searching for what: http://searchengineland.com/yp-restaurants-remains-top-local-search-heading-medical-the-top-spending-ad-category-126699 Some interesting stats to take note of: 1. If you’re a restaurant, financial service, auto repair, real estate…
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How to increase your sales: How to leverage technology – A picture is worth (you know the rest)
I think technology is great, and it makes our lives much easier. But I LOVE seeing technology that actually increases sales. For instance… *********** Free Strategy Session Reveals: How the Marketing Efficiency Index rapidly accelerates your net profits Limited number of strategy sessions now available for current or prior customers and clients ONLY (Including amazon.com…