Year: 2007

Your decision to make almost EVERY purchase you will ever make for the rest of your life, is going to be based on some sort of an emotional reason. You may or may not justify your purchase later on with some sort of logical reasons, to validate your decision, but make no mistake about it,…

Last night I had some trouble sleeping. Around 12:45 I woke up and couldn’t get back to bed. Earlier in the day I’d seen a documentary on HBO (you can still watch it on HBO On Demand, if you have it) called Hitler’s Pawn. It was the story of an unusually talented track and field…

This is unbelievable. Testimonials are literally now starting to POUR in, about my new Lead Generation Explosion product, that takes you step-by-step through the creation of a marketing piece I wrote that generated a 42.7% response on the first mailing! Yesterday I received this one from a VERY seasoned marketer, Terry Wygal — not THAT…

From now on, on Fridays I’m going to try and offer you something that’s going to be more entertaining than anything else. After all, for as long as I can remember, ever since grade school, Friday’s had some kind of excitement and alluring enthusiasm about the upcoming weekend — even if you didn’t have anything…

Yesterday in the gym, lots of people doing cardio on the machines were riveted to the television screens. CNN was covering the stock market’s up-and-down ride. The headline scrolling across the screen was “Crisis or Correction?” And of course, they had a couple of different folks on the television who were on different sides of…

I’ve been watching The Bronx Is Burning On HBO, and this show is very tangible to me, since I was a 14 year old kid living and dying with the Yankees, during that summer of 1977. I remember the great blackout, and the crazy Son Of Sam killer, vividly — as if it was just…

Hey, before I get going, make SURE you check out the new Bourne Ultimatum movie. I saw it this weekend with my wife and my sons and it was AWESOME. An absolute thrill-a-minute, and like me… the movie was on “10” for the entire length of the film. Matt Damon is AWESOME in it. Now…

It’s late as I’m posting this one — for die hard fans only: Now go sell something, Craig

It’s Friday, and I’m taking the day — and the weekend, off — so I’ll be brief and to the point, with just a few announcements. I’ll be fishing and hanging out with my kids, enjoying them before school starts next week. (And then enjoying that they’re in school next week as well!) For starters,…

You know, it’s a curious thing. The more moving parts people identify about a sales letter, the more things they have to obsess over. For instance, one thing I get asked all the time, is whether or not the font size and style really matters. After all, if you’re going to read, you’re going to…

There is something electric about what happens when certain people enter into a room. It’s the same “buzz” that small children often create, although admittedly, sometimes what they bring is more chaotic and less charismatic than what an adult will bring. What I’m talking about, of course, is “energy.” In a romantic relationship, that energy…

In Quentin Tarantino’s 1994 Academy Award-winning film Pulp Fiction, there’s a scene in it towards the end where Ving Rhames (Did you know “Ving” is actually short for “Irving”?) says, in a moment of retribution, one of the more memorable lines in a movie that’s simply filled with them. He says, “You hear me talkin’,…

I have NO idea why you opened this blog post. Perhaps it’s just a habit of yours… perhaps I was just next in line and you got lucky… or perhaps it was something about the subject line. Now if it was the first two, then you’re in luck, because you might just learn something today…

Last week I showed you the advanced way to use specifics in your sales copy — meaning, how to specifically stimulate and push your prospects by triggering specific sensory emotions. This, of course, is how you get people involved. However, there is another part of this equation — and that is to make sure you’re…

We all know that speaking in specific terms — especially when you’re trying to sell something — gives you more credibility, but most people don’t understand why. See, amateurs think I’m referring to being specific as in saying “98.6%” as opposed to saying 98%… or by saying something like “Did you know most people spend…

If you have had your eye on my Seductive Selling System, but have been waiting for just the right moment to buy it, then this is the most exciting and important message you will ever read! NOW is that moment, and here’s why: Over the last 18 months, during the fulfillment and production of the…

Lots of people send me copy to review with questions in the headlines or sub-headlines, and frankly this is a very dangerous thing to do. For starters, in social settings and in courtrooms, questions are often used to “trap” someone into saying something or putting themselves in a position they really didn’t mean to. By…

What is junk mail? Well, the definition of junk mail is similar to the definition of “weeds.” A weed is any plant you don’t want, right? And most people feel the same way about junk mail. If you get a piece of mail you don’t want, you pretty much consider it junk. There are a…

Have you ever had something so unbelievably incredible happen to you, it was almost too good to be true? Have you ever experienced something so strange it actually felt surreal? That the results of your efforts went SOOOO far beyond what you expected it seemed impossible? Well, I have had the good fortune of experiencing…

If you own any of my products that come with Audio CD Interviews, or if you’ve ever heard me being interviewed live, then you’ve probably heard me make the comment that “being in the convincing business sucks.” What I mean by this, is that you’re FAR better off spending your time finding people who are…